It wasn’t easy to choose! But we are very happy to have chosen design of Eshtiyaki. With 303 contributions from 82 talented designers, vis 99designs.com Many extremely interesting and attractive. We went for simplicity combined with complexity with timeless graphical components. Many others were really geniously designed, (the bee drawn with one line towards the cirkel was “to beautiful” and the favourite of many).
The logo has to work in every context, small/big, be it as on a house wall or as appicon as well as in different colour combinations. The level of abstraction needs to balance between immediate interpretation and deeper cognition. Compare the Apple-logo, with the bite symbolising knowledge available. Its been a great inspiration of possible thinking.